Sr. Analyst, Audience Research

Division

HBO

Position Type

Full Time

Interests

Research

Location

United States - California - Burbank, United States - New York - New York

Posted Date

Jul. 21, 2021

Req Number

187188BR

Company Overview

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

HBO is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming to 140 million subscribers globally. A subsidiary of WarnerMedia, HBO is the world’s most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television, including drama series Succession®, Watchmen®, Westworld®, Big Little Lies®, Game of Thrones®, The Sopranos®, Band of Brothers® and The Wire®, as well as comedy series Barry®, Insecure® and Sex and the City®. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

Opportunity Overview

The Job

WarnerMedia seeks a Sr. Analyst, Audience Research for the Consumer Insights and Analytics department.

The Senior Analyst of Audience Research will work collaboratively within a team of research professionals tasked with understanding consumer behavior and content consumption associated with HBO and HBO Max. This position will be responsible for reporting engagement across both the WarnerMedia portfolio and competitive sources leveraging both first- and third-party data sources. Analyses and insights will be utilized to drive decision making and measure performance for a range of key stakeholders including Original Programming, Strategy, Marketing, and Distribution.

Candidates for this position should possess experience querying large data sets, employing strategic thinking, utilizing data visualization tools, conveying empirically supported findings, and working both independently and collaboratively within a research team and across departments.

The Daily
  • Analyze performance of the HBO Max platform as well as individual titles/content categories and contribute to regular reporting.
  • Regularly develop and/or transform SQL queries to explore content performance and user engagement.
  • Provide content consumption insights beyond standard reports to help inform strategic decisions around content acquisition/development, marketing, and scheduling.
  • Generate data visualizations or dashboards for client consumption.
  • Develop expertise of cross-platform measurement to guide understanding of the digital and linear roles in holistic WarnerMedia content consumption and identify any data gaps or inconsistencies.
  • Employ verbal, written, and visual communication skills to effectively deliver learnings to key stakeholders.
  • Responsibility for recurring and ad hoc analyses requiring deeper dives into data sets to support inquiries from leadership and other key stakeholders within the company.
The Essentials
  • Bachelor’s Degree with 2+ years of work experience at a media company or in a research/data analytics role.
  • Demonstrated experience with SQL, including query origination, optimization, troubleshooting, and joining large data sets.
  • Candidate should have experience working with large data sets and an understanding of basic statistical analyses.
  • Experience with data visualization tools such including Looker and Tableau; dashboard design and development skills strongly preferred.
  • Proficiency using Microsoft Excel and PowerPoint, with ability to create and deliver compelling presentations.
  • Familiarity with traditional media measurement tools (Nielsen, comScore) a plus.
  • Must be able to deliver timely insights while under recurring deadline pressures and manage multiple projects simultaneously.
  • Excellent communication skills with the ability to draw data-supported conclusions.
  • A passion for media and data exploration with ability to separate true insights from noise.

But Wait, There’s More!

The Perks

• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.