Dutch Copywriter

Division

HBO Max

Position Type

Full Time

Interests

Creative, Digital/Interactive Media, Editorial

Location

Denmark - Copenhagen, Netherlands - Amsterdam

Posted Date

Jul. 21, 2021

Req Number

187043BR

Company Overview

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

Opportunity Overview

The Team
The Digital Creative Services team is a mix of professionals with expertise in branding and performance, focused on the full-funnel customer experience. We are looking for talented team members who understand the power of brand and design as well as KPIs, call-to-action and promotion on digital advertising channels.

The Job
As Copywriter for Digital Creative Services for EMEA, you will help drive success for the Growth Marketing team of WarnerMedia’s new streaming service. With your experience and imagination, you will collaborate with innovative Marketers, Creative Project Managers, Designers and Creative Technologists to conceptualize and execute creative concepts for EMEA. You will work on a customer-focused team designing high-performance digital communications to support Growth Marketing. This role will take advantage of the craft of writing to match the brand voice with a full-funnel digital 1st approach, while collaborating on various result-driven projects in a fast-paced, learning-based environment.
You will create engaging copy, partner with peers and create solutions to unique growth-related challenges.
This job is not just about creating and executing top-of-the-line creative campaigns. It is also about building a meaningful, long-lasting relationship between our brand, millions of people, and the entertainment we all love.

The Daily

  • You will be responsible for translating and adapting the English language master copy into the local language. You will be involved in concept development as well as writing for CRM (email) campaigns, social media and display advertising.

  • Responsible for idea proposal and copywriting for all growth marketing campaigns. Ability to solve strategic and creative challenges with the emphasis on messaging, narrative, brand voice, tone and innovative thinking.

  • Provide insightful, inspiring creative oversight and influence during digital marketing campaign productions through brainstorming, conceptual development and pitching stages.

  • Ensuring copy and ideas are up to brand tone and standards, as well as marketing goals.

  • Create messages and themes that succeed across mediums, formats and all digital campaign types including display, social media and CRM.

  • Collaborate with content strategists to develop messaging maps across multiple channels to ensure the right message is getting to the right consumer at the right time.

  • Take highly technical information and turn it into something resonant, emotional and motivating.

  • Other duties as assigned.


The Essentials

  • Extensive experience at a content, CRM, performance or digital agency or in-house creative team with a strong focus on digital marketing.

  • Bachelor’s degree is required.

  • Portfolio of beautiful work that demonstrates a variety of marketing executions with emphasis on digital and a mastery of spelling, grammar and style.

  • Experience with all aspects of digital marketing (e.g., display, content, social media, CRM) and ability to write for all channels.

  • History of positioning products or consumer brands to a targeted audience.

  • Experience working with Social Media Channels, SEO, Search or specific CRM product lines (email & push notifications).

  • Experience in using analytics to derive insights and further evolve copy.

  • Strong time management skills and attention to detail.

  • Ability to effectively influence and communicate cross-functionally with all levels. Exceptional verbal and written communication skills.

  • Strong aptitude for building effective relationships in a fast-paced, constantly changing and deadline driven environment.

  • An energetic, positive, creative influencer who takes a roll-up-your-sleeves approach.

  • A love of television and social media, as well as a passion for staying on top of industry trends.


The Good to Haves

  • Further languages (Nordic, Spanish, Central-European languages) are a plus.


The Perks

  • Paid time off every year to volunteer

  • Access to well-being tools, resources, and freebies

  • An in-house learning and development team to help shape and grow your career

  • Part of the WarnerMedia family of powerhouse brands


Our people make WM the inspiring organisation it is today.

At WarnerMedia, our commitment starts with you! As a company of storytellers and journalists we have a responsibility to make sure we have a collection of voices and people whose stories reflect and connect with the global audiences and communities we serve.

WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of color, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera

There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click here.