VP, Social & Editorial Content, Brand Marketing

Division

HBO

Position Type

Full Time

Interests

Marketing/Promotions/Advertising

Location

United States - New York - New York

Posted Date

Jan. 12, 2021

Req Number

180763BR

Company Overview

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

HBO is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming to 140 million subscribers globally. A subsidiary of WarnerMedia, HBO is the world’s most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television, including drama series Succession®, Watchmen®, Westworld®, Big Little Lies®, Game of Thrones®, The Sopranos®, Band of Brothers® and The Wire®, as well as comedy series Barry®, Insecure® and Sex and the City®. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

Opportunity Overview

VP, Social & Editorial Content, Brand Marketing
Job Description │Warner Media Direct To Consumer

The Job


Located in New York or LA and reporting to the SVP, Brand Marketing, this position will be responsible for the editorial vision of HBO and HBO Max digital/social content, as well as HBO.com, while leading and developing a team that informs, entertains, and empowers our audience. This key leadership role will work with internal stakeholders throughout WarnerMedia to craft a cohesive brand POV across all platforms, including Facebook, Instagram, Twitter, Tik Tok, Twitter, Pinterest, podcasts and digital audio hubs. The ideal candidate has extensive digital/social and publishing experience including content production and an understanding of audience behaviors, and the proven ability to navigate and lead a team through the changing media landscape. The position requires a leader who is agile and can communicate clearly and effectively.

The Daily

  • Set the strategy and lead content development for the editorial and production teams.

  • Lead team and agencies to create compelling, culturally resonant content for social, digital, and emerging platforms to meet our expanding audiences.

  • Leverage audience data and insights to make informed decisions for new content strategies and campaigns.

  • Define and oversee the various owned channel and social profiles roles within the digital ecosystem.

  • Expand the brand voice and presence of HBO Max in the digital/social space.

  • Partner closely with internal stakeholders across Program Marketing, PR, and Growth to develop, execute, and deliver on priorities.

  • Build a team and culture in line with the organization's values.

  • Oversee AORs and content marketing investments.


The Essentials

  • 12+ years relevant digital/social experience at an entertainment company, publisher or agency is preferred.

  • 5+ years building, managing and coaching teams.

  • A creative portfolio of proven work with an ability to generate and develop new ideas.

  • Demonstration of outstanding creative and editorial judgment and a forward-thinking attitude.

  • Ability to think outside the box, innovate, and lead the team through testing and learning.

  • Superior leadership, communication and interpersonal skills.

  • Desire to work in a fast paced environment.

  • Interest in, and knowledge of, HBO, HBO Max programming, and streaming entertainment category is preferred.


The Nice to Haves

  • curiosity, passion, strong storytelling ability, diligent, innovative thinking, skilled collaborator, positive attitude, not afraid to experiment and fail, and a passion for entertainment and pop culture.

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.