The Job

The Daily

• Reimagine the traditional ad-supported streaming experience - innovate and create delightful ad formats for both consumers and advertisers that work within the overall core product experience
• Own the roadmap for innovative advertising experiences we can create within the product, both near and long-term
• Define and document the requirements for each ad experience, and establish product release plans that set expectations for delivery of new functionalities - ensure feasibility and adjust where needed.
• Comfortably communicate & present product vision to executive and senior level leadership
• Partner with peers in Product Experience to ensure alignment with general product requirements and integration into unified roadmap
• Work tightly with UX/UI teams on requirements and wireframes/design development
• Clearly communicate the ad experience roadmap at all levels, specifically senior leadership. Ability to provide specific functionality information at any given time to ensure all understand what a feature means and what the consumer will see
• Establish, monitor and analyze key performance indicators and make recommendations based on data to improve the product
• Research and analyze emerging trends in the marketplace and keep abreast of the competition to drive product requirements
• Observe, understand and clearly communicate consumer behavior for products and features
• Utilize data-driven decision making for prioritizing product feature backlog
• Maintain strong relationships among working teams
• Responsible and accountable for the launch of innovative ad experiences

The Essentials

• 3+ years experience in digital product management or related experience at an entertainment media company, direct to consumer (DTC) company and/or over-the-top “OTT” service
• 2+ years experience in creative advertising and/or marketing
• Extensive experience in streaming video products on CTV, mobile, and desktop experiences
• Deep knowledge of digital ad insertion, both linear and VOD advertising in a streaming environment, the analytics and technical capabilities needed to serve ads and report out on viewership
• Experience writing extensive requirements for digital advertising, and ability to execute upon those requirements with development teams
• Experience presenting, communicating, and visualizing product roadmaps to a variety of audiences, specifically senior leadership
• High degree of technical knowledge to understand how the architecture implementation would affect the outcome of the consumer experience with the advertising
• Experience in an agile development process (Scrum, Kanban) required
• Knowledge of competitive landscape including SVOD and OTT services
• Strong written and verbal communication skills required
• Must be self-motivated and accountable
• Understanding of how to develop rapid prototypes, A/B testing, and iterative development practices
• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently
• Must possess excellent analytical and problem-solving skills
• Ability to understand and engage with technical teams on highly complex projects
• Comfortable working in an environment that is ever-changing, with grey or uncertain areas; candidate must be able to create their own direction yet balance cross-functional teams’ needs
• Ability to use critical thinking, strategy, and a consumer-driven lens to address market opportunities with creative solutions and establish a strategic product roadmap.
• Have the drive to continually enhance knowledge of systems, products, and industry.