Analyst, Marketing Analytics (CRM) - HBO Max

Division

HBO Max

Position Type

Full Time

Interests

Data Science

Location

United States - California - Burbank

Posted Date

Nov. 19, 2020

Req Number

179794BR

Company Overview

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

Opportunity Overview

HBO Max is the future of entertainment and storytelling.WarnerMedia’s streaming entertainment offering, HBO Max launched in May 2020 and is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max is home to key third-party library acquisitions such as Friends, South Park and Doctor Who, and more than 50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis and other visionaries. Find out more information at HBOMax.com.

The Job
The Analyst, Marketing Analytics (Lifecycle & CRM) will be responsible for creating a deep understanding of the HBO Max consumer. S/he will be responsible for driving growth and lifecycle marketing through data and insights. S/he will create actionable insights from user-level behavior data and multiple data sources, including information coming from research, marketing, and media measurement platforms for HBO Max. S/he will be responsible for partnering with the team to collect reporting and analysis requirements, working with the engineering team to ensure proper data flows of consumer and performance data, managing analytics vendor partners, and partnering with the growth and lifecycle marketing teams, agency, and data science teams to provide clear recommendations on segmentation, acquisition, media effectiveness, creative strategy, content, retention, and other analyses to drive incremental results for HBO Max. S/he can dig into the details with engagement, retention, and marketing teams and synthesize findings for executive presentations. S/he is an experienced analytics professional who is truly passionate about marketing and data and can manage a team to drive results.

The Daily
  • 3 years experience in marketing analytics, with a particular focus on CRM metrics
  • 3 years experience with data visualization and dashboards; familiarity with Looker a plus.
  • Deep knowledge of subscription and lifecycle marketing, media, measurement and marketing analytics platforms.
  • Understanding of testing techniques (A/B, multivariate) and methodologies to Customer segmentation.
  • Strong analytical and problem-solving skills.
  • Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league in order to achieve success.
  • Strong team focus with outstanding organizational and resource management skills.
  • Strong interpersonal, communication and presentation skills.
  • Ability to liaise with technical, marketing and business teams.
  • Strong team focus with outstanding organizational and resource management skills.
  • Strong technical skills; including experience with SQL & data mining.
  • OTT experience preferable

The Essentials
  • Bachelor's Degree in Business, Computer Science, Marketing, Mathematics or related field is required Knowledge/Skills.
  • Must be able to communicate effectively with leadership, marketing, and engineering teams.
  • Experience with CRM platforms (Braze) and email/push campaign performance.
  • Analyzing, compiling, cleansing, interpreting, joining and staging data.
  • Must have prior measurement and analytics experienced.
  • Must be results driven with an excellent attention to detail.
  • Creative problem-solver who works well as part of a team.
  • Must be able to organize, prioritize and schedule a high workload, efficiently
  • Must have strong written and oral communication skills - particularly within large organizations.
  • Must be comfortable managing projects and timelines.
  • Ability of filtering the signal from the noise in datasets.
  • Ability to manage both internal and external vendors and suppliers.
  • Ability to collaborate with key partners and stakeholders to define metrics, identify requirements and maintain confidentiality.
  • Must be able to handle multiple tasks with changing priorities, communicating changes in scope and schedule to all parties concerned.

The Perks
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.