Senior Marketing Executive, India (Theatrical Marketing)

Division

Warner Bros. Entertainment Group

Position Type

Full Time

Interests

Marketing/Promotions/Advertising

Location

India - Mumbai

Posted Date

Nov. 19, 2020

Req Number

179533BR

Company Overview

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

Opportunity Overview

  • Planning and execution of digital marketing campaigns for UPI releases in the territory
  • Establishing KPIs and benchmarks for each campaign and measuring ROI on digital spends
  • Measure and optimize paid marketing campaigns across social media channels and Google
  • Drive efficiencies across digital media spends optimizing CPVs and CPMs
  • Manage the social media handles of UPI by implementing strategies and tactics that grow the community, engage and retain them
  • Identify and implement content marketing ideas that will help generate visibility for UPI tentpole releases
  • Conceptualize and execute influencer marketing activities, including moment and conversational marketing with appropriate brands for key titles
  • Liaise with the digital marketing agency to manage and execute paid campaigns, including Social media management
  • Liaise with the PR agency to amplify initiatives that will give high SOV for digital PR
  • Own the digital creative and content mandate, as well as localization of global creative assets for online
  • Build partnerships with online media brands to amplify marketing efforts for key titles
  • Bring and implement best practices and trends in social media marketing and managing digital audiences
  • Effective and Efficient Management of budgets as approved – allocation, documentation, MIS maintenance – for all releases
  • Vendor management and marketing finance operations with regards to audit requirements
  • Cultivate and Strengthen relationships with the exhibitor fraternity to help co-market UPI releases with regards to social media
  • Maintain regular communication with distributor networks to ensure their support and participation in social media marketing efforts
  • Monitor competitive activities of other Hollywood studios and disseminate information to peers and other functions

Person specification:

  • Excellent and proactive organisational skills, with the ability to work to tight deadlines
  • Track record of devising and executing innovative marketing campaigns
  • Persuasive communicator and assertive networker who builds relationships with both internal and external contacts
  • Excellent communication skills (both oral and written) coupled with excellent presentation skills
  • Demonstrated experience of working within a dynamic, fast paced and demanding environment
  • Solution orientated, commercially focused and deadline driven

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.