Marketing Manager, India (Theatrical Marketing)

Division

Warner Bros. Entertainment Group

Position Type

Full Time

Interests

Marketing/Promotions/Advertising

Location

India - Mumbai

Posted Date

Nov. 19, 2020

Req Number

179530BR

Company Overview

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

Opportunity Overview

  • Plan and execute the marketing strategy for all the UPI releases in the territory in line with the global marketing guidelines
  • Implement the timely roll out of marketing campaigns in an effective and efficient manner, leading to high visibility, recall and word of mouth for the key UPI titles
  • Focus on innovation and impact - Ideas that are genre/industry/territory first, driving visibility for tentpole releases
  • Creation and localization of marketing assets, maintaining a catalogue of creatives and archiving in addition to coordination with HO for the same
  • Manage ATL marketing efforts – TV, print, radio and ambient media ensuring best ROI for the allocated budgets
  • Implement Brand Activation and events as per campaign requirements. Extensive experience in handling on ground events, activation, premieres, screenings desirable
  • Forge partnerships & alliances with Exhibitors (Cinemas), Symphony Networks (TV channels) and Brands to enhance visibility and media value for tentpoles
  • Take the lead in collaborating with brands, media houses and other partners to amplify UPI’s reach and visibility in India
  • Drive the publicity and comms mandate actively, ensuring a high SOV across platforms and mediums
  • Liaise with creative, media and PR agencies to ensure timely implementation of campaigns
  • Effective and Efficient Management of budgets as approved – allocation, documentation, MIS maintenance – for all releases
  • Vendor management and marketing finance operations wrt to audit requirements
  • Cultivate and Strengthen relationships with the exhibitor fraternity to help co-market UPI releases
  • Maintain regular communication with distributor networks to ensure their support and participation in marketing campaigns
  • Monitor competitive activities of other Hollywood studios and disseminate information to peers and other functions

Person specification:

  • Excellent and proactive organisational skills, with the ability to work to tight deadlines.
  • Track record of devising and executing innovative marketing campaigns.
  • Persuasive communicator and assertive networker who builds relationships with both internal and external contacts.
  • Excellent communication skills (both oral and written) coupled with excellent presentation skills.
  • Demonstrated experience of working within a dynamic, fast paced and demanding environment.
  • Solution orientated, commercially focused and deadline driven.
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.